Phase 1. Project Kickoff and Preliminary Research

Aim:

• Customer Satisfaction

  A meaningful, intuitive user experience design allows you to craft user journeys that are in sync with business goals and its strategic growth map. It also increases user conversion.

• Brand Loyalty

  Seamless, pleasurable user experience promotes user interaction with the brand, translating into brand recognition and loyalty.

• Better SEO

  Search engines are champions of great user experience. The better your UX design, the higher your rating in organic search results and Google Adwords results.

What do we do?

• Send you a website or mobile app thinkathon
• Identify target users and their needs
• Understand your brand
• Competitor analysis

What you need to do:

• Workshop things with us
• Define business goals
• Share brand guidelines
• Help us create a project roadmap

Result:

We analyze competitors, research the latest UX trends in your niche and create a detailed project roadmap with estimations for efforts, goals, detailed scope of work, research and design timelines, feature list, and budget. This ensures a smooth journey working together and a clear direction towards achieving our milestones.

Estimated time:

7 working days

Phase 2. Sitemap, User Journeys and Wireframes

Aim: Translating your goals into a tactical plan

What do we do

• Create a site map

  Sitemap created by The Data Duck describes the relations between the main areas of your website. Such representation helps you understand how usable the final product will be. The main reason behind the sitemap creation is to build a human-friendly and easy to navigate your website or app.

• Define user journeys

  We discuss various user scenarios and define the different goals they can have while using your product. We then create the action paths they would take to achieve these goals.

• Sketching wireframes

  This is an easy way to visualise our ideas and create different solutions for the problems we intend to address with your product. It also helps us understand the evolution of the product and understand each other’s processes better.

What you need to do:

• Identify the different problems your product needs to solve
• Share all information you can about your brand, target user and other materials such as images
• Sign off on the project plan and sitemap

Result

Clear goals and direction set before we behind UI design and development.

Estimated time

1 to 5 weeks

Phase 3. Wireframe prototyping

Aim: To refine the user flows defined in the previous step and start visual design

What do we do?

• Prototyping

  When we have a good idea of the main structure of the application, we build low fidelity wireframes and prototypes to create a skeleton on the final product.

• Empathy

  UX designers understand how all of the pages fit together holistically, while never overlooking at the microscopic level how each page functions in helping people meet the users’ goals.

What you need to do:

• Finalise the user journeys and screen-flow.
• Help us modify and improve our UX decisions based on user feedback

Result

An established structure for the product along with clear creative direction.

Estimated time

1-3 weeks

Phase 4. Visual design, Internal testing and iterations

Aim: Design to provide the most pleasant and efficient experience for the end user

What do we do?

• Creative Direction

  We start by creating a moodboard and creative direction for the project to make sure the user experience aligns visually with the personality of your brand. Our design is based on a keen understanding of your product requirements and insight into user psychology of your key audience.

• Best design choices

  This is where the product finally starts to take its shape and you can experience all of its features. At this stage we decide how to make each process as smooth as possible while ensuring the app or website serves its purpose.

• Finalise look and feel

  The creative direction is implemented in a few different ways to understand what works best for your product.

• Detailed design

  Each screen is designed to be pixel perfect with features and animations specially designed to ensure your product stands out in the market. These are then prototyped in adobe XD for you to easily experience and review. We create a few iterations of these designs based on your reviews.

What you need to do:

• Sign off on the creative direction
• Review designs and provide feedback for improvements
• Give an approval on the final visual layouts and colours

Result

A finished visual design that is ready for messaging.

Estimated time

2-3 weeks

Phase 5. Messaging and copy

Aim: Create striking copy that makes sure your product reaches the right people

What do we do:

• We create clear communication that builds your brand and markets your product to your target audience
• This is one of the most underrated part of the UX process and is crucial to determining the right experience for the end user
• We ensure that the copy is empathetic to the situation of the end user when they reach for your app/website

What you need to do:

• Guide us in conveying your brand message through the copy

Result

Compelling communication that is easy to understand. The Data Duck writes User Experience copy for digital devices and behaviour.

Estimated time

1-2 weeks

Phase 6. User Testing and Review

Aim: To ensure efficiency and accuracy of the product designed

What do we do?

• UX design cannot work in isolation. After development, our designs are tested to ensure they are usable, easy-to-use for the consumer, and flexible and adaptable. We also test if they solve user problems, and build product credibility. Any areas that need improvement are then revisited before the product is handed over to you.
• Deploy the product for user testing so that we are empowered with real world feedback.
• The Data Duck testing team tests every form, every script, use spell-checking software to find possible typos.

What do you do?

Test the app/website along with us keeping the user in mind.

Result

A polished product that provides a smooth user experience.

Estimated time

1-2 weeks